CBS News is reporting that Match.com has called bullshit on Eharmony.com and enlisted the support of the NAD (National Advertising Division), to publicly condemn them for it. The independent body that looks into advertising claims as part of the industry’s self-regulation has agreed.
As a result, Eharmony has issued a statement saying that they will not refer to its claims they have the “most marriages,” “most satisfied marriages” and “most enduring marriages” than any other dating site as “independent” considering that the two individuals who conducted the study used to work for Eharmony.
The NAD, which is operated by the Council of Better Business Bureaus, determined that the so-called “independent” study was flawed in several ways and could not account for the marriages that have occurred through the host of niche sites owned by Match, a division of IAC.
In our experience as professional matchmakers and personal coaches we have heard tremendous success stories from people who have met through dating sites. However, we have heard many, MANY more horror stories. At Master Matchmakers® we interview and scrutinize everyone we represent and qualify individuals to be matched on a case-by-case basis. Soon we will be launching a mobile product that allows you to prove you’re legit, as well as whoever you meet on your own.
To read the CBS News report click HERE.
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